Rogue looks at the big picture. We’ll see how the tools we have can work together to bring your audience into your story so you can meet (and even exceed!) your goals of a fantastic website, an engaging video series, an effective fundraising campaign, and beyond.
All good things start from the ground up. Phase One is all about building your Brand Foundation.
Our strategy toolkit includes:
“Brand Therapy” development sessions
Strategic StoryTelling Worksheet
Brand Personality Quiz
And focus groups to evaluate perception of your brand
The results will help us define your personality, voice, and values for your Personal Brand Blueprint, strategic guidelines you and your team can use for years to come!
But the fun doesn’t end there. Phase One also fleshes out your Brand Standards: which might include a new logo design, fonts, and custom colors, and your Brand Experience, or how people perceive your brand and its physical space.
Next, we build on your Brand Foundation–the previously established Brand Blueprint and Brand Standards–to strategize, design, and develop a fresh, new website.
Your website is THE focal point for your brand’s journey. All roads lead here, and there’s a lot to consider:
communicating your brand’s mission
strategizing with growth in mind
clear paths for calls to action
user-friendly experience
and MORE
From the simplest landing pages to the most complex, large-scale sites, web presence is a critical part of your story and sets the stage for future endeavors.
Speaking of which… You’ve got your Brand Foundation. You’ve got your website. Now what? Well, all the strategy, plans, and big ideas can finally take center stage.
Telling your story might include:
end-of-the-year campaigns
advertisements
video series
newsletters
and so much more
And since we know your story is ever-evolving, our Project Management Team will keep in touch for feedback, strategy updates, and campaign reports so you’ll never miss a thing (unless you want to–we can handle everything, too!).
