Creating the TechArts Experience
When our friends from TechArts came to us for a rebrand & new website, we knew we had to deliver something…
SLEEK, INNOVATIVE, & BOLD.
So let’s dive into their branding process with a little help from The Strategic StoryTelling Framework™, and see how we made it all happen!
Phase One: Strategy
The first phase is all about defining a brand’s character, their voice, and the primary goals and pain points.
Typically, tech-based companies prefer to get right down to the nitty gritty with their branding and websites. However, creativity and design play a huge role in TechArts’ audio, visual, and lighting installations. Their digital footprint would have to match the visions they bring to life for their clients across educational, performance, and worship venues.
For branding, they didn’t need a complete overhaul, more like a little refresh and some small changes.
Meanwhile, their website needed three major components: a space for creative teams to book training sessions in the TechArts AVL Lab, a breakdown of their primary AVL and I.T. services, and a portfolio to show past projects.
Phase Two: Story
The new TechArts color palette was a LOT of fun for us to play around with, and we think we found the perfect partnership between playful and techy! We kept the basis of their logo with a few minor tweaks for consistency.
As for the website, we leaned heavily on our strategy sessions, ensuring we could deliver on all their needs for a site that was, of course, stylish, but also functional! The homepage now highlights the unique features of a TechArts design, allowing visitors to experience just how incredibly a cooperative system can function. Further into the site, you can see The Lab blueprint, find the AVL services you need to keep your system fresh, and check out some of their largest installations across the SoCal area.
Phase Two: Telling
The final phase is all about bringing the brand to the world (and showing off just how cool their story is). So to relaunch their branding, we created assets and a video for their launch party and website, ensuring they could bring their audience into their story in an inviting, exciting way.
