SEO for Dummies
If you’ve read our blogs before, you’ve probably seen us mention a mysterious acronym called SEO. But what exactly is SEO and why do you need it?!?
Here’s our simplified guide – only what you really need to know about SEO or search engine optimization and how it can bring MORE business to you!
What is SEO?
Consider this: you own a unique, up-and-coming restaurant in Santa Ana. You’ve been open for months but haven’t seen a ton of customers. When you search for your restaurant's name on Google, you don’t see it on the first page or even the second. All you can find are local competitors in Orange County.
With search engine optimization, you can make it easier for people to find you on search engines like Google, Yahoo, Maps and more. The easier people can find you over the other competitors in your area, the more customers you should have! Ideally, your website should maintain a high standard to ensure that it ends up on relevant search pages.
Why should you care about SEO?
If your website hasn’t been optimized, you could be missing out on clients! You want to have HIGH search results, meaning you want to be the first restaurant at the top of the google search pages when someone in your area searches “lunch Santa Ana.”
While word-of-mouth and other traditional methods of marketing can help your business, honing in your online presence is key to finding new customers. By using tools like SEO marketing on your website, you make it even easier for the customers to just search for similar interests and keywords to find you. If your website isn’t doing its job, being LOW in the search results is an indicator you need to work on your SEO.
So how do we build SEO?
For great SEO, your business probably needs:
Regular website updates, maintenance, and relevant content.
Keywords that your audience will use to search.
Relevant backlinks to give your website and brand more authority.
Optimize URLs, titles, image and file names.
Condense media.
Measure results and track your best performing content.