Take A Look At Tumaini International's New Website!
This year, HOPE needed a little boost.
When Tumaini International, a Kenyan-run nonprofit focused on education, health care, and building economic opportunities in Africa, came to us for fresh branding and a new website, we immediately jumped on board! Let’s dive into this stunning transformation.
Phase One: Strategic
After some brand therapy, we determined that Tumaini is definitely a caregiver persona. They’re focused on providing acts of service to improve the wellbeing of others. (Think of the ASPCA and Johnson & Johnson for examples!)
As far as brand voice goes, they’re compassionate, patient, and altruistic.
So what did we do with this info? This helped us create the branding, design elements, and content for the website!
Before
After
Phase Two: Story
Then came the fun part: the website!
Their new site needed some core elements:
Three sections to highlight their unique programs for education, health care, and socio-economic endeavors
A space to promote Vision Trips, opportunities for donors to experience the changes they fund
Donation pages for the different fundraisers
An online portal for donors to send gifts or sponsor a child
Before
After
Phase Three: Telling
Finally, we added the cherry on top! Their stunning brand video features shots from Tumaini’s campuses, hospital, and more, while narrated with stories of hope and success within their programs.
Give it a watch!
We are so honored to have a hand in supporting Tumaini’s mission. They have an incredible heart for their work, and we love to see them thrive.