Branding that Empowers

WomenServe is serving LOOKS!

Our latest brand refresh gave WomenServe–a nonprofit organization that seeks to uplift women by providing access to water, health care, financial opportunities, and more–a stunning makeover. Let’s dive into it!

The following updated visual elements were created to feel refined yet human—carefully connecting the work of WomenServe to the living, breathing people they come alongside.

Color palette 

The new palette of custom colors are vibrant, bold, and unapologetically feminine.

Texture

The addition of organic textures balances the distinct iconography with warmth. 

Iconography 

Updated icons convey the diverse geographic and cultural roots of the women they serve.

fonts

Two classic font styles balance modern and traditional. 

So, what do you think? Do you love the WomenServe branding as much as we do? Stay tuned for the full website reveal!