Posts tagged brand
Building a Marketing Campaign with Belinda

In our latest IGTV special, meet Belinda, our strategic director! She’ll walk you through the basic foundation of a simple marketing campaign.

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BRASA Rotisserie | Phase 3: Telling

Welcome to… the FINAL PHASE of The Strategic StoryTelling Framework. If you haven’t read Phase One or Phase Two yet, go back! If you have, you are ready to move forward.

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Pressing Pause on Your Business

There’s a lot to take in right now… The world kind of seems like it’s turned upside down. If your business has had to press pause, let’s use this as a time of reflection to prepare for a normal life again.

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How to Create a Kick-Ass Social Media Ad

Promotional deals and ads can drive interest, clicks and hopefully build your audience. But how do you develop the right advertisement for your brand, and more importantly, how do you get that ad in front of the right people?

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The Copywriting Process

One sentence can speak volumes. Copywriters consider how and why they write content that may appear in a printed or digital ad, a blog for a website, social media posts, or a webpage about your brand. In short, a copywriter develops content for a brand, so every word positively develops the brand’s message. Copywriting walks hand in hand with public relations, content creation, advertising and marketing.

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